Because Brother believes that “at your side” is more than a marketing term, new products are designed to keep old loyalties intact. Brother made a name for itself in the ’50s and ’60s by challenging leaders in competing categories, and that drive is still apparent today. While other companies are content to use words like “synergy,” Brother creates products that defy it- like its revolutionary state-of-the-art lineup of home sewing, embroidery, quilting, and crafting machines. Reinventing and redesigning our work isn’t new for Brother. We have always been a pioneer in our industry. The past six decades have brought us great rewards, and we look forward to the future as we continue to be a driving force in innovation and creativity.